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Bank of America technology analyst Tal Liani noted in April that NortonLifeLock has attracted nearly 1 million new subscribers since March 2020, after losing 1.2 millionВ the previous eightВ quarters. McAfee, for one, saw net subscriptions jump 885,000 last quarter while revenue increased 25% compared withВ the same period last year. вЂњThe вЂbest antivirusвЂ™ for most people to buy, it turns out, is nothing,вЂќ has written.Д¬ovid-19вЂ™s work-from-home era sparked renewed usage of cybersecurity programs. Remarkably, some tech-review websites have begun recommending against relying on Norton or McAfee altogether. eventually caught up with new embedded antivirus protections that rendered third-party providers less relevant.

Apple Inc.вЂ™s malware-free operating system became a big selling point against Windows, and Microsoft Corp.

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Worse, antivirus software was notorious for slowing down PCs or having gaping security flaws of their own, while freemium tools created privacy concerns by mining personal data.

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These companies provided a measure of peace of mind, even animating PC cybersecurity scans that declared a device safe or announced that an unseen virus had been expunged.Д«ut their marketing was often spammy, to the point where ads for antivirus programs became hard to distinguish from the very phishing scams they claimed to protect against. During the heyday of the PC revolution, antivirus programs grew pervasive partly thanks to preinstalled bloatware or web alerts that spooked consumers into downloading or buying their software, lest they remain vulnerable to external hackers and pesky malware. At a time when ransomware attacks and hacker threats are exploding, are these software makers finally ready to deliver on their promise?ДЇor too long, these services were mostly overhyped. was in advanced talks to buy cybersecurity firm Avast Plc for over $8 billion, doubling down on the booming market. And only last week, reports surfaced that NortonLifeLock Inc. As a result, McAfee, which went public in October, has been вЂњfiring on all cylinders,вЂќ as an RBC Capital MarketsВ analyst said on the companyвЂ™s May earnings call. Subscriptions to antivirus programs rocketed as consumers were stuck at home and feverishly buying new household electronics.

The crazy thing is that they still seem to work, especially during the Covid-19 pandemic.

For PC users, these types of five-alarm cybersecurity ads will be familiar, a scare tactic ubiquitous since the dawn of the internet.

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has repeatedly warned me lately in radioactive-red pop-ups, вЂњEmerging cyber-attack techniques threaten devices worldwide and may let hackers: steal your passwords infiltrate private photos, emails, documents exploit hardware flaws in your devices.вЂќДЄccording to the McAfee promotion, which is built into my Windows desktop, I have only two options: click the вЂњaccept riskвЂќ button or renew my $120-per-year subscription for their antivirus software. Hey yвЂ™all, itвЂ™s Austin, with some urgent news: My computer, and presumably yours, is in perilous danger.

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